Francisco Cruz's career in volleyball began in 1967 as an instructor of various teams. In 2005 he was sent by the North and Central America & Caribbean Confederation (NORCECA) to Trinidad & Tobago in an effort to further develop the sport of volleyball in the country eventually taking up the position of Technical Director and head coach of the Trinidad & Tobago Women's National Team. He has been influential in improving their international ranking from the 93rd to the 31st. Previously had been part of the coaching staff of the Cuban men's youth National Team in the 1970s. He has also worked in Peru and the Dominican Republic.